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What Is Private Label Skin Care?


Private label is the product formula and packaging materials provided by skin care manufacturers and then selected by the brands.


The brand can choose to do some printing processes (such as silk screen printing, hot stamping, and printing labels) on the surface of the packaging materials according to the minimum order quantity of different packaging materials.


At the same time, brands can design different logos, patterns, and texts on their labels to make the products look different.


1. How To Define Minimum Order Quantity (MOQ) Of Private Label Skin Care?

A Minimum Order Quantity or MOQ is the quantity determined by a minimum quantity of bulk materials or the minimum quantity of packaging materials, whatever is the biggest.

Bulk materials MOQ

In most manufacturing factories, the minimum emulsification machine tank size is 30KG, so it should produce the the minimum amount of cream, toner, or serum which is at least 30KG. Otherwise, it is hard to control the parameters of the emulsification machine. For example, the MOQ of 30ml the serum is 1,000 pieces based on the machine tank’s minimum capacity.

Packaging material MOQ

The packaging materials’ MOQ differs in each sort. For example, most MOQ for plastic bottles are 5,000 - 10,000 pieces, tubes MOQ is 10,000 pieces, and sachets MOQ is 30,000 pieces. Alletse Di'or Cosmetics works has standard packaging materials available in smaller quantities to make private labels possible. 

2. Lead Time Of Private Label Skin Care 

For customized private labels, the average lead time is about 10-15 days if based on standard blank packaging products and standard formulations. It only needs customized stickers and boxes with brand's own unique design. We will assemble everything for orders, including shipping and handling.

The production lead time is about 20-25 days if the brand wants to make a customized product formula. A longer lead time may be due to customized product formula materials production and lab tests, which will take an additional 7-10 business days at minimum.


3. Process Of A Private Label Skin Care Brand

Once the products are ready for production, there will be three steps to follow:


    1: Envision your ideal product

    2: Formulate the product

    3: Find the proper label/packaging


Unlike other Private Label Skin Care companies, Alletse Di'or Cosmetics does not provide a pre-designed product in a bottle with a label and company brand name on it. In this way, we allow your products to have a more personal touch, and you have more control over the look and feel of your brand.

Stock or buy direct products with pre-formulated options using luxurious packaging and labeling to heighten your brand’s awareness and look. We have a full list of skin care products with complete transparency of ingredients that can be provided, via product description for a variety of products. There are samples available for everything provided so that you can see firsthand the quality of private label products and decide what’s suitable for your brand.

Custom Formula Manufacturing


The private label skin care option is for customers who want the ultimate creative decision in their products. Before looking into the custom manufacturing process, we recommend exploring the different products that are available so that you can verify the quality and test the market, as it is likely, you will find products and formulas that already meet your needs. If not, we will begin modifying these formulas, or start from scratch to turn your vision into reality.

Once you have explored our stock samples and know which bases you like, or if you already know what you want to create with your custom formula, we can work with you through our Lab Sample process on creating your product. To request more information about our process, click below to get started.


Contact us to request your custom samples build list or contact us to begin the sample formula process.

Developing high-quality skin care products require an in-depth understanding of the raw ingredients that were used to make these products. With more than 23 years of experience, our partnered labs are well versed on how these ingredients interact with each other and how they affect skin and hair. Once each specific product has been developed, Alletse Di'or Cosmetics will source and store the ingredients necessary to create products safely and timely.

The Advantages Of Using Stock Formulas 

  • Low minimums (100-500 units depending upon product and packaging)

  • Fast product introductions

  • No product development costs


Just because these are stock formulas, it doesn’t mean they are standard or not baring of high quality.

Consumers love them, and they sell continuously across different retail channels.

Our stock formulas contain the most modern, marketable ingredients available and they are sourced worldwide, including Europe. You will find that our ready-to-sell cosmetics are the perfect fit for your brand, and that you need nothing more to satisfy your market!

With our stock formula, private label skin care, you can focus on your core business management, marketing and sales – the creative, fun aspects of being an independent skin care company.

Custom Formulas

If one of the stock private label products does not meet your needs, we are fully equipped to develop a custom formula to precisely satisfy your requirements. A custom beauty product is suitable for customers who require specialized high-quality, naturally-derived cosmetics for a wide variety of markets.


These markets include: 

  • Unique or specially-focused product made to individual specifications

  • Exclusive products

  • Internet-based businesses (such as Amazon resellers)

  • Direct sales (television, mail order, multi-level marketing, craft markets)

  • Retail stores (clinics, skin care salons, spas, medical offices, mass market)

Feel free to discuss your custom, private label ideas with us. We assure you that we will execute your ideas flawlessly. Our goal is to make you successful in starting your private label skin care business.


We understand that good packaging is just as important as the product itself. For this the reason, we have made a special the effort to offer our stock formulas in stylish packaging, which will stand out, distinguishing your product from the competition.

Packaging is consist of several aspects: product container, label setup, design, label printing, and an optional box.

Alletse Di'or Cosmetics offers an excellent selection of stock containers. If one of our stock containers do not meet your requirements, you may supply your own container from another packaging supplier. 


If you can fill and pack the products on your end, we can supply most of our products in bulk. If you wish to pack your products in individual boxes, we can recommend an excellent cosmetic box manufacturer that offers reasonable prices and minimum order quantities.

We have label templates for all of our stock formula products. You can feel free to use our templates, if not, you may feel free to ask your designer to provide labels for you.


We also outsource a digital, high resolution label printing company to perform tasks for us. The labels are continuously laminated for protection.

Example of private labels solution:

  • Standard blank bottle + customized sticker and box

  • Standard printed bottle + customized box

  • Total customized packaging

4. Benefits Of Using Alletse Di'or Cosmetics 

When it comes to producing a new product, Alletse Di'or Cosmetics, can help you formulate and manufacture new products. We provide research and product development so that brands can focus more on marketing and distributing their product. We have more than 10,000 developed formulations that have been verified and meet FDA/EU regulations.

Allowing the brand to specialize in marketing and the manufacturer to specialize in creating the product creates a more efficient process. These efficiency improvements are passed on to the customer in high-quality products at reasonable prices. Their brand loyalty will increase because they relied on your specially curated products.

We also provide associated value-added services for private labels to help small business owners realize their dreams. We provide value-added services like logo design, artwork design, free photography, packaging materials sourcing, and logistic management. With such additional services, we can make our customers focus on their core business of marketing.

5. Tips for Your Private Label Skin Care

Several tips that can be used if you're a small business owner and want to start your skin care business:

  • Emphasize and clarify what products you want to order based on your marketing strategy. If you target high-end customers with your high quality or high volume of products that have a competitive price, figure out which sales channels you want to sell your products, then you can define the specific requirements for your products.

  • Try to control the total cost of your first trial order. It is hard to estimate the market performance even if you have a good business plan, so try to control the total cost of the first order to reduce the risk of loss, and at the same time, you can switch to another product if you failed the first trial order.

  • Quick private label build is significant. You have to move quickly on your project so that you have enough time to “test the waters”. It also gives you the chance to switch to other products or projects if the current product’s sales are not good. Trial and error, and quick change is key to e-commerce business today.

  • Find a private label company that matches your business requirements. Small customized packaging solutions, mature formulations, and quickly private label products are critical factors in making private labels successful. Plus, that's why we're here to help! 

6. What Is The Next Step: How Do You Get Started?

For no-label products, you don’t need anything. It’s plain and simple. You need to contact us and let us know about your requirements and expectations. Then, we’ll give you further information regarding the product.

For digital printing or mass production private label products, we require you to send your final artwork in Vector format via email. If you do not have artwork, you can send us your logo and specifications. Remember, we also have designers that can help as well.


Below is our private label process. Please feel free to send us an email for with all issues or concerns. 


Let Us Help You Build Your Skin Care Brand

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